What Is Digital Marketing?

The marketing of products or services using digitalchannels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internetmarketing to include channels that do not require the use of the internet.


Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include :

♦ Websites.

♦ Blogs.

♦ Infographics.


Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:

♦ Paid ads on Facebook.

♦ Promoted Tweets on Twitter.

♦ Sponsored Messages on LinkedIn.


Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

♦ Follow-up emails to website visitors who downloaded something.

♦ Customer welcome emails.

♦ Tips or similar series emails for customer nurturing.



Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

♦ Facebook

♦ Twitter

♦ LinkedIn

♦ Instagram

♦ Google+